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There's Always Space for innovative Ideas

 From flights to nowhere to space station odysseys, jugaad has gone international






Steve Jobs famously said, 'The Journey is the reward, but for whome it is not clear in the case of all the airlines who are now selling tickets for 'flight to nowhere', taking the cue from the successful Taiwanese one in early August. The passengers get around international travel restrictions. A rewarding venture all round; carbon footprints are so yesterday anyway. Indeed, it may not be farfetched to contemplate that these popular round trips could become a permanent travel category from now on for those who love journeys but not destinations. Obviously , the very Indian philosophy of jugaad has become the order of the day. So, it is not surprising that even high-flying institutions like NASA are thinking of ways to generate additional revenue. After all, even $90 billion or biting research stations must pay their way. 

With Estes Lauder forking out $128,000 for a product to be photographed on location s inside the International Space Station— but not on the astronauts themselves — and a shoe brand next in line, Tom Cruise shooting up there in 2021 for a new film in collaboration with NASA and Elon Musk's Spaces is a no-brainer. It is practically inevitable that there will be a space station reality show before long. But it may be tricky to getting contestants to leave the 'house'. 


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